Snuggle-Up! and Blog


Bye-Bye-Bye! Prudential...

News Flash! Prudential Professional, REALTORS(r) is no more!

At our quarterly sales meeting this afternoon, we were told effective immediately that we, my brokerage, has broken with Prudential!

We are now part of a new brokerage that's going nationwide. Our CEO opened, last month, three new brokerages in Florida. That and the ones he already owns in Arizona, Colorado, and Wyoming constitute our new brokerage: Herman Group Real Estate. There are over 1000 agents, nationwide. Plus, our CEO is planning to open up new offices in Aspen, Boulder, and Pueblo, Colorado, immediately!

Whoo! Change can happen in a New York minute. If you don't like what's happening now, stick around, just like the weather, change is coming.

How do you feel about working for a brand new brokerage? A non-established brand? I really want to hear what you think. Should I hang in there to see how it goes, or run to another brokerage?

I don't have the new logo yet...but will up load it tomorrow. It actually eyecatching.


Marianne Snygg, GRI, ABR, ASP
Broker Associate
ERA Herman Group Real Estate

ERA Logo 

Colorado Springs and Monument Real Estate

Comment balloon 20 commentsMarianne Snygg • March 17 2009 09:21PM


Good luck in the new business. This could be a good thing. Just keep an open mind and keep on prospecting!

Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) over 10 years ago

I have worked for big brokers and now work as an independant.  Honestly, it's about the people.  You will win or lose the business on your own but if you like the people you work with, you find synergy with them - I'd stay.  If you trust them and the direction they are headed,  stick around.  The business will be there for you if you show up for it either way.

My 2 cents....good luck.

Posted by Linsey Ehle (M Realty) over 10 years ago

Marianne - change can be frightening.  My gut tells me that anyone with the moxy to open up a new brokerage in this economy is here for the long haul.  He probalby understands the new reality of Real Estate.  Good Luck and keep us posted.

Posted by Kate Bourland, Onlilne Marketing Mobile Marketing (Marketing with Kate) over 10 years ago

I work for an independant broker and really enjoy it.  Now about those national leads...

Posted by Michael Lee (Frog Realty) over 10 years ago

I work for an independent as well, more like a family which is helpful in stressful times. I wouldn't jump yet if you are happy there.

Posted by Norma Brandsberg (Marks Realty Co. Inc., Lynchburg, VA, 540-586-9496) over 10 years ago

Marianne,  My personal opinion is, that after leaving the nuturing wing of the big box, I have spread my wings.  The idea has always been to get their training, expensive and perhaps not worth it, but it got me here.  Now, all business is referal and bank business...keeps the bills paid.  But, wish you well. 

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) over 10 years ago

Wow! What wonderful encouragement from Vicky, Linsey, Kate, Michael, and Norma. Thank you all so much. I'm still a little unsteady with it...but will probably hang in there to see what happens.

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) over 10 years ago

Marianne~ Nothing like dropping a bombshell on you!  But, hey sometimes change is so good.  I would stay right there and see the direction they are moving in.  You always have the option to leave if it isn't what you are looking for!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 10 years ago

Hi Marianne

It looks like the door of new opportunity has just opened.

Good luck and success

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 10 years ago

Cool,  I actually think that would be exciting.  Just need to get all new cards, signs, stationary, and so forth.  Hey take all that excitment go out and kick butt.

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) over 10 years ago

Vickie: you made me laugh. Thanks!

Lou: Thank you very much.

David: I'm not sure about exciting in the long run, but for now everyone's a twitter! That's kind of exciting. LOL

Larry: Thanks. But, here's the great part...our CEO is going to trade our old signs for new ones, buy us 250 cards, and provide a lot of other materials that we would normally have to purchase. What a deal! AND, our franchise fee drop 1%. I like what Vickie said, "You always have the option to leave if it isn't what you are looking for!"

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) over 10 years ago

Wow! I would not know what to think! Let us know how it turns out.

Posted by Sandy Childs, Realtor - Spartanburg, SC (Keller Williams Realty) over 10 years ago

Who Moved My Cheese?  I'm accepting of change, just not sure of the details yet to determine if this is the change I want. The thing about dropping the affiliation with Prudential is a bit hard to get used to for some. At what point is branding in marketing no longer important? Is there risk in re-branding?  I just recently had a client tell me that he went with me because I called him back right away, and "we have Prudential in our town too". Name recognition does happen. humm <thinking>

Posted by Pamela Orr (Herman Group Real Estate) over 10 years ago


What a bombshell, eh? I think that many who attended the meeting are still in shock today. I am glad to find your words and additional support from AR members.

To brand or not to brand as a nationally recognized brand? or as many of the REALTORS above have expressed, are we paying too much for the National branding with the new trends in internet marketing?


Posted by Sabrina Kelley, Woodland Park Colorado Mountain Homes and Land (ERA Herman Group Real Estate) over 10 years ago

Though not with a Real Estate co, I have been through several situations where my "rug was pulled out, and new tile laid" with numerous HUGE named retailers.  I say stick with it, you MAY end up happier!  If you are not, you can always change 2 cents.  I agree with Kate, risky thing for the CEO to do, and to be moving forward so confidently, he obviously has a plan!

Posted by c m over 10 years ago

Sandy: I will post here if things go badly with this new "arrangement." But, I'm doing pretty good with this change. Right now, it's exciting...I'll see how exciting it is when I hear if I get or don't get the listing I went on the night before the announcement.

Pam: I read Who Moved My Cheese. And I realized from the book that I need to be looking in more places for my business. But, I don't think it has anything to do with my brokerage, but with me specifically.

I appreciate your feelings about loosing the brand name. But, just like when I left a couple of years ago, you hated to see me leave, well...I'd hate to see you leave now. Give it some time before you decide. See what your clients think. You might have gotten that client because you had the Pru brand, but you kept him because of the REALTOR(r) you are!

Sabrina: Nice to make contact with you. Next time you're down this way, let's do a "meet-up!" I've heard Cheryl talk about you a lot. It's time we all got soon as Cheryl's fast is over.

How do you feel about the brokerage change? You just became part of The Herman Group, and now you're part of Herman Group Real Estate! Big changes for you all!

Cheryl: I've heard of the expression, "who pulled the rug out," but NOT "laid new tile!" You're too funny! I'm pretty much ok with this change. I'm just waiting to see if my clients are.

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) over 10 years ago

Marianne it is good to hear from you. Wow, what a week. I think I have decided to stay at this point.

Maybe our wild wild west attitude can assist with launching us into, "The Next Generation in Real Estate".

If this new model doesn't work then the old ones will still be in existence for us to run to if all else fails.

I am starting to get excited instead of nauseous.

Posted by Sabrina Kelley, Woodland Park Colorado Mountain Homes and Land (ERA Herman Group Real Estate) over 10 years ago

Sabrina: I'm thinking that Roger's going to change the entire industry. Brokers are looking at him to see if his model fails...if not...there'll be others following soon! Then we'll have options galore!

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) over 10 years ago

Marianne it will be interesting how this change affects us, I think losing the Prudential branding will have somewhat of an impact but when it comes down to it, it is about the agent. 

Posted by Patricia Beck, Colorado Springs Realty (RE/MAX Properties, Inc., GRI, CDPE) over 10 years ago

Patricia: It's been a couple of weeks now, and I'm wondering if you've seen anything negative about loosing the Pru brand? My newest clients, THANK YOU, told me right off the battle that they didn't like the signs. At my expense, I've had printed a black logo on a white background. Ug. And have you seen the open house signs? There's good points and bad about them.

Posted by Marianne Snygg, ABR, ASP, GRI, SFR (ERA Herman Group Real Estate) over 10 years ago

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