Still Having Trouble Understanding What Twitter Is?
Twitter is a social network. Everyone when first presented with Twitter doesn't get it!
The point to it is to meet people, to let them get to know you, to widen your sphere, to close business. If you get into Twitter, you'll meet lots of people, some of whom are also on various blogs, which you’ll want to follow. Eventually, you can schedule a meeting with all your local Twitterers for coffee, or drinks, and conversation. This is called a Tweet-up. This activity is expanding your sphere, and with that you might just close some transactions.
If you like the interaction you get on Active Rain (AR), then you'll enjoy Twitter. The differences between the two is that with Twitter you have to do it in 140 characters or less, and, here’s the important part, Twitter is open to any and everyone, not just real estate professionals. There in lies the business. Twitter feeds into your funnel.
There are a lot of Social Networking sites on the web. And some people I have personally met, are actually doing business from it them. A lot of the social networking sites are blogs, like AR. AR is free, and is a really great place to start blogging. Facebook (FB) is another social networking site that is free. LinkedIn, also free, is a site designed to help you link-up with people. LinkedIn is like that game, Six Degrees of Separation, or the Kevin Bacon game. Are you familiar with that? My Space and YouTube are also socal networking sites. My Space is a site for personal promotion. YouTube, you will find as you become more experience is helpful in blogging.
There are many free blogs, besides AR, that you or anyone else can set up, i.e., WordPad, or my favorite, because of easy of use, is Blogger. Check these out, read a few of them, you can even subscribe to some of them, having it delivered directly to you email inbox, or in reader, like Google Reader. A nice aspect about these blogs is that you can have your blog feed to FB, Twitter and others, reaching many more people than those that regularly read your blog.
Where to Start?
How do you use these social networking sites? Participate in AR and grow a following. Then populate LinkedIn, by adding as many people as you can to your site. Wshile therem identify your blog so your friends and collegues will know about it. Then, move as many of these people as possible into Facebook, where your blog is automatically uploaded. And, finally, post it to Twitter. After you have local followers and established yourself, schedule the Twitter-up. Ypu'll be meeting with locals that already like you because you have been "talking" with them on the internet, and posting stuff about your business and yourself for a while now.
- If you don’t like writing, then blogging probably isn’t for you!
- If you do decide to blog, you'll need to drive traffic to your sites.
- When you do become active in these social networking sites, you’ll want to just be yourself. Share with others, and read what others are saying. Participate as you do in your current sphere of influence using common sense, Golden Rule interactions.
More Reading on the Topic
There's a book that's just come out that might help you. The name of it is Tribes, the author is Seth Godin. It's about leadership, but it also talks about Twitter, and how everyone on Twitter is a leader and how to get more followers and widen your funnel.
I hope this has been helpful to you. I'm sure there are aspects of social networks I left out that you will discover for yourself or by reading other blogs. Remember to have fun and not to stress over any of it.
Marianne Snygg, GRI, ABR, ASP
ERA Herman Group Real Estate
Colorado Springs and Monument Real Estate